Lead Generation Specialist / Sales Engagement
Life Science People are supporting a UK founded, global machine learning health technology organisation with the growth of their new SaaS commercial team.
Recently launching a new to market SaaS real world data platform, to support drug development, we have a fantastic opportunity for a Lead Generation Marketing Specialist to join the business.
We are looking for a motivated Lead Generation Specialist to help make an impact to drug development and patients by driving demand for the new SaaS platform through Pharmaceutical, biotech and life-sciences business.
In this role you will, understand and identify new lead sources, evaluating and scoring the viability of leads, contacting prospective customers through campaigns, and working closely with the sales team to feed their pipelines.
- Generating and nurturing and managing leads for the company using different marketing channels
- Responsible for CRM maintenance
- Provide support at trade events and networking events, as required
- Deliver a consistent flow of high-quality opportunities to the Sales team
- Identify and research target markets to identify new business opportunities
- Understand how the sales process works and manage the sales pipeline
- Classifying hot, warm and cold leads and taking the necessary steps to convert hot leads and nurture warm and cold leads
- Creating a pipeline of contacts and new leads using cold calling, email marketing, social media and other relevant channels
Please get in touch to find out more